Today we’re sharing a post written by one of our authors, Jeanne G’Fellers, concerning her take on the dreaded elevator pitch.
Note: This post first appeared 7/15/2018 on Jeanne’s website.
Writing an elevator pitch should be easy, right? It’s just one sentence, maybe two, the gist, the… For me, it’s the process of condensing 115,000 words into a handful of meaningful, plot-hinging terms. Eek!
But wait, let’s back up. What’s an elevator pitch, you ask? It’s a marketing term used to relay an idea in less than sixty seconds, generally spoken. It’s for when you’re stuck with an agent or publisher in an elevator and have about sixty seconds to sell yourself and your work. That’s the generic reason to have a good pitch, anyway, the reason they told me to have one in grad school. But here’s the thing: I don’t live in New York, L.A,, or London, or anywhere else impressive, and the only elevator I ride in with any regularity is the one going up to the third floor of a medical office building to see my rheumatologist. I won’t be running into a publisher or agent there. So why do I need an elevator pitch? Well, here’s a list.
Someone might ask you…